Your new company is formed. You've got the bank account set up, the web site and stationery look world beating, now its time to start some form of an advertising campaign.
First of all, you've invested some of your precious advertising budget into a magazine, newspaper or even local trades publication. Magazine ads and local press adverts are pretty expensive, but you figure it's worth the investment. So you've pre-paid your 3 months insertion fee and you go away and wait for a proof of the ad. This is generally put together by someone who has a quick look at your website, and knocks out a standard off the-peg advert design.
The fact that you haven't informed your marketing guy, who has carefully constructed a great corporate image, and holds all the graphics, correct colours and logo, and can actually say something about what you do that will appeal to the people you're trying to reach, is a common schoolboy error. Chances are your off-the peg advert design will sink without a trace, because it doesn't convey what it should so you've spent a lot of money on an ad that misses the opportunity, probably because you thought the publication won't let you supply your own design.
To avoid this, always ask your web / logo designer for some advice first on any form of advertising before you sign up. We at Cracking Good Design would liase directly with any magazine or local paper to produce the ad that matches your corporate ID. So it looks the same as your web site, your van, and your stationery.
Company recognition by colour, logo and type style is vitally important. Need help with this? Call us on
07956 562118
or email us: HERE